IT and e-business

With computer viruses becoming ever more frequent and robust, businesses need to be wise to the dangers and aware of the precautions they must take in the information age.

For businesses that depend on e-commerce, one of the greatest problems is the loss of personal contact with their customers. For many small enterprises, the thing that sets them apart from larger corporations is their ability to deliver a personal touch.

E-mail is becoming increasingly difficult to manage and can be a frustrating burden, hindering important work. Here are some tips for more efficient handling of e-mail.

With internet use increasing at a rapid pace, establishing an online presence is becoming de rigueur for even the smallest businesses.

Do you know what products or services your competitors are selling, how they are promoting them, what prices they are asking, how customers or clients are relating to them, and what they have planned for the future?

The big advantage of advertising online is that it provides a reach unrivalled, certainly in terms of its affordability, by most other media. Its national (and international) coverage means that smaller businesses can compete with their larger rivals without having recourse to the sort of advertising budgets demanded by such conventional media as the press and television.

Writing for websites requires different skills from those needed for printed publications.